UXwanabe

Learn the softskill of UX and grow your design career

UX Design

How to choose which battle to fight as a designer

by

As designers, we have been told we should “learn to choose which battle to fight” because we can’t win every argument. However, no one has taught us how to choose which battle to fight.

When I first became a design lead managing a group of designers, I found myself in meetings all day with designers trying to figure out how we should react in different situations. 

Team A did not follow the design system, team B insisted to push for a design that hurts the UX and team C decided that accessibility does not matter. Every scenario seems unique and we have to come up with a response every time. 

Without a framework, we felt like we are constantly fighting fires. We became reactive. We wasted mental energy figuring out how we should react. It was unsustainable.

Eventually, I found a way. In this article, I will share a framework that helped me solve this problem and gain back my sanity — I call it the “Rules of Engagement” framework, it helps you clarify:

  • When you should fight a battle
  • How much effort to spend on each battle
  • How to fight effectively

Let’s get right into it.

Rules of engagement 

In military speak, “Rules of Engagement” refers to official orders that describe when and how a soldier should engage enemies in a combat situation.

The idea is to proactively think ahead of how you would react when different situations occur, instead of passively waiting for it to happen and then figuring out what to do. This way, you avoid knee-jerk reactions and can focus your limited mental capability on truly unique matters.

When to engage & effort to spend

Imagine your design team as a country under siege by design-related issues. You have limited resources, so you have to prioritize which cities to defend using a tiering system. For example:

  • Tier 1 city would be your capital. Spend all blood and sweat defending it at all costs. This is the hill to die for, DO NOT retreat!
  • Tier 2 cities are important. Put up a strong fight and only retreat when the casualty is too high.
  • Tier 3 cities are the outer-rim territories, you don’t want others to take over them too easily. Put up a decent fight then retreat when the attack is too strong to conserve energy.

Applying to design, this would mean figuring out “How do we categorize our issues and How should we respond”?

Your tier list might look something like this:

The beauty of this framework is twofold:

  1. It forces your team to align on which area is important versus which is not. You conceptualize what matters. There is no individual guesswork, nor a designer going rogue debating stakeholders on things that just don’t matter.
  2. It is liberating to not have to think each time. Since you have done the hard work upfront to decide how you would react ahead of time, you know what to do 90% of the case. You avoid getting sucked into endless debates that don’t add value to your work. You conserve your energy to focus on the 10% outliers.

How to implement this framework 

  1. Get a whiteboard and draw 3 rings with a bullseye in the middle, label them Tier 1 to 3 starting from the center. 
  2. Write down common issues you face on sticky notes, then put them on the rings according to their importance level. Obviously, developers missing the checkbox by 2 pixel does not count as a Tier 1 issue. Well, at least in my team.
  3. Decide the appropriate response per tier. e.g. Tier x means putting in y amount of effort to argue with stakeholders before you escalate.
  4. Do this exercise with other designers and document the rationale so you can reference it in the future.

You are going to have disagreements and debates on which area is important, but that’s okay! It is much better to have an internal fight now than wait until the issue occurs and scramble to find the right response. 

Multiple tier list

You might find it beneficial to have multiple tier lists depending on your situation. In my previous role, the company was organized around international markets. The strategic importance market — the one that makes the most revenue — gets the most attention from stakeholders, so it made sense for us to consider this in prioritizing our responses.

I had two tier lists, one for the market and another for the nature of the issue. 

When an issue arises, I will follow this procedure:

  • First, look at the market — Which market does this issue come from? Is it from a strategically important market? i.e. Hong Kong or Singapore?
  • Next, I will look at the nature of the issue — What does this issue fall on? Accessibility? Design alignment?

Then I simply respond according to the pre-defined action.

How to engage effectively

From cold call scripts to product FAQs, the most successful teams would actively seek out repeatable solutions and systemize them. From my experience, the most effective way to help the design team engage with stakeholders is to provide them with the following:

  • Sample response scripts— These are successful scripts used in the past collected from wise designers that one can plug and use according to different scenarios. For example, a sample script on “ how to deal with stakeholders that don’t want to follow design pattern”. Constantly ask your designers to provide feedback on the scripts so you can continuously improve them.
  • Design policy & rationale — Decisions the design team made that designers can refer to. For example, to handle the situation where stakeholders don’t want to follow the new design pattern, you can say “Our policy is to apply a NEW design pattern on every new design”. Then if stakeholders continue to push, the designer can give out the rationale.

Don’t have a policy yet? Just start making one up now. I am serious. “Policy” is just a fancy name for how your team makes decisions based on grounded rationale. Once you have referred to your rationales enough times, it will become a de facto policy. You just have to start writing it down now so others can refer to it later.

I have included an example of what your rules of engagement document might look like. You can visit this Notion page and create a template for yourself.

Now whenever an issue arises, you can look at the table to identify how important it is, how much effort to put into it, and know exactly what to say.

Benefits of this framework

To recap, the “Rules of engagement” framework benefits the design team in the following ways:

  • Provides clarity — You know exactly when you should fight, how much effort to spend, and how to fight effectively. No more guesswork.
  • Empowerment — Your team feels empowered as they know how to handle different situations on their own. You can delegate decision-making to your team and free yourself from becoming the bottleneck.
  • Consistent response — Everyone on your team can act on your behalf and provide a high-quality response. You remove the scenario where Designers A and B will give different answers under the same situation.
  • Saves time — You can avoid unnecessary meetings since your team doesn’t have to come to you every time for answers.

I hope you give this framework a try. If you do please let me know how it turns out for you! 

Evidence based imposter syndrome framework

by

The other day I was chatting with a recent design graduate, she felt like she is not a real UX designer yet because her course was not 100% focused on UX. She wasn’t sure whether she should be considered a UX designer — she had an “imposter syndrome”. As designers, we are no strangers to this.

So how do I handle Imposter Syndrome? Here is what worked for me and what I told her:

I want you to turn your feelings into action. You are not allowed to feel incompetence unless you can prove it.

I call this the “Evidence based imposter syndrome”

Why did I say that?

The principle is simple: Innocent until proven guilty. Feeling alone doesn’t help you solve the problem.

Maybe your portfolio suck. Maybe you are not a real designer. Maybe you don’t know anything about design and you are faking it.

Who knows? Until you find data to backup your claim, you don’t know what is the reality. You can do this by either talking to someone senior or look up what is the expectation for the next role online.

  • I feel like an imposter is not a fact.
  • I am an imposter IS A FACT.

If you found out that you are are actually incompetent — an imposter — NOW you can feel sad, but you should also be excited. Why? Because now you have a tangible goal. You can close the knowledge gap if you know what they are, but you can’t act on “feeling competent” when there is no substance.

This simple framework worked for me for my whole career. From becoming a Senior all the way to becoming a Design lead. Each step of my career I always felt like I weren’t ready for these roles. So I asked myself: What does a competent Senior/Manager/Lead does? Let me find out! Am I there yet? If not, how can I close those gaps?

The Imposter Syndrome will always come to you. Expect it. When it does, try this “Evidence based imposter syndrome” framework and turn your feelings into action.

Comment and let me know if this method works for you!

How to plan a successful career in UX

by

I was invited as one of the panelists to my friend Michael Tam (Global Design Director @ IBM iX)’s experience design course to share my industry experience with a group of UX students. Michael had sent me a list of questions beforehand and I have written down the answers I prepared. I thought it would be quite interesting to share it here because I always see myself as a better writer than a presenter!

I am the guy on the far right

How did you first enter into Expereince Design?

I wrote about that in my old post here.

Tips on First Steps/Interviews

First step is to acquire the knowledge you need. For me, the most effective way of doing this is by doing 2 things right — Read books & Ask smart questions.

Read — A lot of UX leaders before our time has put in the time to condense their lifetime learning into a consumable format, just read it! When I speak to a lot of wannabe UX designers, it amazed me how few people are willing to spend the time to absorb the knowledge that will actually help them get a job, most are just looking for a shortcut to get into UX. Let me be very clear, taking 1 or 2 courses DOES NOT make you a qualified UX designer. The lack of basic UX knowledge is the main reason UX students is not able to define the problem they are trying to solve clearly or are trapped into solving the wrong problems. If you are solving the wrong problem, it doesn’t matter how good your UI or prototype is.

Ask smart questions — This requires you to have the self-awareness of understanding the difference between:

  1. Things you don’t know the answer to and would be able to figure out on your own vs…
  2. Things you don’t know the answer to and would not be able to figure out on your own even if you try.

Never ask questions that you can figure out on your own. Senior designers like to help people in their shoes, but you should also respect their time. A good question demonstrates that you have done the work to try to find answers in the first place and had put in the time to think about the specific kind of help you needed.

Bad question: I have no design background, how can I become a UX designer? (JUST GOOGLE IT????)

Good question: I am a marketer who recently took a UX design course and is very eager to become a UX designer. I am keen to position my knowledge in planning marketing activities as a way to stand out to future employers that I understand service design and am able plan user activities. I am wondering if you were in my shoes, am I doing the right thing, if not, what would you do differently?

If you could go back in time, what’s the one thing you’d tell/change your younger self?

I would leave the start-up job early because I reached my plateau very quickly and I felt too comfortable. I would also be more consistent about writing and sharing about UX because writing helps bring me clarity on my thoughts, and it also helps to demonstrate my expertize and establish a personal brand.

Me giving comments on the student’s presentation

How to Plan a Successful Career in this Industry

Have a clear defined action plan on how to reach the next step in your career. Lets say you want to be a senior designer, how? Well, you need to find out what companies are looking for in a senior designer. Learn what senior designers do, learn how to do that thing and do it. Do online research on jobs ad and identify what are the gaps between skills you have vs what soft/hard skills is needed for the next step, then come up with a detailed plan (I recommend monthly) on how to close that gap.

Show the plan to you boss and invite them to be part of the process, most importantly, make them accountable. Say something like “I plan to be a senior designer in 2 years time, here is the plans I came up with that can help the company, the design team and myself grow, is there anything you would like to edit?”. Then, update them constantly during your regular catch up meetings. When the time comes, it is very hard for them to say no to you for the promotion when you have met the criteria you set together with your boss.

What are some of the best moves you have seen some young designers have made?

The best young designers I have seen have a strong personal brand, they made themselves stand out among others. They…

  1. Share their lessons learned along the way — Who are you and what is your story? For example “I am an auditor turned UX designer” will be an interesting one (Listen to my podcast if you haven’t already). Make sure you communicate your story clearly in your Linkedin, your portfolio, and every other form of communication! Start sharing everything you learn in the UX bootcamp on every social media as much as possible (read this book). Linkedin, articles on Medium, your own blog, Twitter, Instagram stories and whatever you can think of. Not many people do this, it takes hard work and it is preciously why you should do it because it helps you get noticed, it shows that you are driven.
  2. Built a strong network and add value to the community — Contributing to the local UX community and offering your help in their events. Winners always want to help winners. Let people know you are interested in UX for real, not just some wannabe that is slightly interested in UX and wasting everybody’s time. Start inviting people out for coffee or on Zoom calls. If people see that you are committed and driven, they will remember you and who knows? You might meet your future manager or employer in the design group, if they like you, they will also refer to their hiring manager friends, this happens all the time.

Experience Design & Business

How did you learn to define the real (design/or not) problems for a client/business?

If the problem is real, people will find a workaround or a hack to do that thing. Microsoft Excel team just looks at what popular macros people are creating and they will get a list of burning painpoints. If it is a good to have or not a real pain-point, people won’t do anything about it.

Tips on handling non-designers’ challenging me?

Different situation requires different strategy to handle. My quick tip is to assume good intention from stakeholders and take the time to listen to the question behind the question.

Are they asking you because they have their own agenda? Are they saying things just because they want to sound smart? Are they genuinely interested? Or do they want to do this as a power play (boss want to show who is in control)?

Rex Wong (VP of research @ JP Morgan), Ellen Wong(UX/UI Manager @ AXA), me (Product Design Lead @ HSBC), Micahel Tam (Global Associate Design Director @ IBM iX)

Do you think you have imposer syndrome?

All the time. I had it every step of my design journey, from before I got a UX job, I felt like a fraud, to when I actually got a job, all the way to getting a promotion as a UX manager to lead, I constantly feel like I am winging it.

Over time though, I started to “become comfortable being uncomfortable”, this means I expected it — imposer syndrome is like my old friend. The sign of having imposer syndrome means that I am growing in the right direction that I needed. If I don’t feel it occasionally, I might not be pushing myself hard enough or the job doesn’t offer me enough challenge.

I talked about imposer syndrome in early days of the career with my friend Anindita Saha (Service Design Lead at HSBC) in my podcast. Below is a transcript of what we talked about:

I remember I had written my CV…my very short CV at the time, on the top of my CV, I’ve written my name. In the second line, was supposed to say User experience designer. I remember I wrote down “user experience designer”, and then deleting it. Then writing it again, and deleting it. I was going back and forth about writing it. It took me 2 weeks to write down “user experience designer” and save it as a PDF.

This was 2012 in Hong Kong, UX was not a big thing yet. No one really knows what it is but I knew I needed to write it because if I didn’t, people will be very confused as to what I was trying to do. I felt like such a fraud, writing those words — user experience designer — second line of my CV, because I didn’t feel like I had enough experience to write those words down.

When I sent out my first job application, I was terrified. I had the impostor syndrome like “Oh my God, I’m writing this word down and what if I don’t live up to that terminology? What if I’m not embodying this term the way that it’s expected if someone actually interviewed me or even give me a job?”

I was terrified, but I had two minds. I had my terrified side of me and I had the logical side of me. The logical side of it was “if you don’t write this down, no one is going to know that you want this job, and then they can figure out whether you can do the job or not.”

It was really hard because normally what’d you put on your CV, is first you interviewed for that company and if you got the job, you got a title. Then you can put that title in your CV. For us, we have to make up our own title. We haven’t actually worked on a real job as a UX designer, so it was a very terrifying experience because we’re used to somebody else giving us that title, someone else giving us that label. Like you are this rather than us saying to ourselves, I am a [fill in the blank].

I think this is what we need — every individual needs to be able to say “I am this” not because somebody else tells me that I am, but because I know that I am, or at least I believe that I am. I want to be this, and you work towards that. If you want to be that person, you need to say it to yourself. It’s not something that we’re taught to do, we’re told we are something because somebody tells us that we are, and that’s wrong.

Future Trends in Experience Design

Where do you see the industry is going? How shall I get myself ready? Where do you see your future self would venture into?

I can’t predict trend, if I could, I would have already be rich with the bitcoins I should have bought! With that said, I think we should all focus on having a strong foundation ready such that whatever the “new big thing” is coming, we will be in the position to apply our knowledge to it.

If that answer doesn’t satisfy you and you are the kind of person that like to chase trend, another way I would answer this is you can start to pay attention to job boards occasionally to get a sense of what is coming and see is there something that you would like to learn, then proceed to acquire that knowledge.

For example, if you see there starts to be more chatbot designers job around and you are interested, then go ahead to build a chatbot on your own. Then when the trend actually became real, you will be away ahead of other people and would be in a position to say to your potential employer that you have done it vs other people that claims they would be able to learn it on the job.

I have a podcast called UXwanabe. A show that explores how to get into UX and navigate your design career in Hong Kong. The podcast is my attempt to solve the problem for the lack of resources for the local UX community in Hong Kong, you should check it out!

How to interview for an UX position

by

Insights from a designer that became an interviewer.

Last week, I interviewed someone for the first time. It was for a junior UX designer position and for all my professional careers, I have been in the interviewee’s seat. Being in the opposite end of the table has been an eye opening experience for me, and I have learned few things that I wouldn’t have otherwise.

In this article, I want to share some insights I learnt that would help you interview better for an UX position, so here it goes.

Insight #1 — Your interviewer is on your side.

Look, I might have a Senior in my title, but I am just a designer that is looking for another designer to help me with my job. As an interviewer, I am not here to test you or throw you a challenge. I am actually on your side. Why? Because…

Company hires to solve a pain.

When a company decides to hire someone, they are in pain. They are at a point where they either A) Figured out putting the designers on over time just wouldn’t produce the same kind of work Bob did before he left 3 months ago or B) Needed to do something but they don ’t have the knowledge or time to do it themselves.

Hiring people costs a lot of time and money. Especially in the time where everyone can take a weekend course and slaps a “UX designer” title on their LinkedIn profile. It takes a tremendous amount of time just to figure out whether someone actually does UX or UI, or is just simply does not have a clue there is a difference.

The interviewer’s job is not to screen out people — screening out people is just a by-product. His job to find someone to fill a role that they desperately need as soon as possible, so he can get back to do his work, the work he is paid to do and hopefully get a raise he deserved.

This is were you come in.

Insight #2 —The interviewer wants you to be THE ONE.

Any decent company gets hundreds of resume sent to their mailbox when they post something on the web. By nature of normal distribution, 80 % of them are mediocre, 10% of them are terrible. The hiring manger have to sort through the pile of resumes and hopefully find those 10% that is qualified, then persuade them to work for him.

Imagine being a hiring manager. You start screening for potential match, finding and arranging time that works for both sides, coming in at 7 a.m or staying late after work because your candidate can’t take a day off, then during the interview, the candidate does not show up. Or when they do show up, they completely blew it and have no idea what they were talking about. Maybe you found someone that was really good, but you don’t have the budget for what they asked for. In other cases, after a few rounds of interviews and an offer was given — just before you think the dust is settled — the candidate turned you down and has accepted an offer from a competitor.

Most interviews takes at least an hour, realistically you can only do 3 to 4 interviews a day. Sometimes a bad interview just completely ruins your mood and you start to question whether there are still good people out there, and you can’t focus on your work for the rest of the day.

The point is, interviewing people takes a lot of energy from the hiring manager. It is exhausting. In the end of the day, the hiring manager just wants to go to his boss and say “This is our guy, give him an offer”. This means that he is secretly hoping that this interview — the one you are having right now — would be the last one he has to give. He wants you to be the one.

Why am I going so lengthy about the hiring process? Because I want you to have empathy. Hiring managers is people too, they have their own hopes, fears and dreams. As an UX designer, you should already know what empathy is don’t you? Once you start to treat your interviewer as a person and understand their pain-points, you will start to operate in a total different level.

Now off to some tips about how to interview for an UX role.

Tip #1 — Defend your work, not yourself.

When the interviewer asks you about the design decision you made on your project, it is easy to get defensive because you see it as an act to question your ability in delivering good work. You are defending you instead of your work.

In fact, I would argue you shouldn’t even defend your work. Defend implies having your guards up and fighting off anything that is coming to your way. Once you start doing that, you put yourself in a disadvantage. You are not ready for a discussion, you are ready for a fight. You are now fighting to justify why you should be in this room instead of selling why you should be right fit.

Here is a little trick to avoid being defensive: Assume good intentions. This means assuming the interviewer is genuinely interested in understanding how you make decisions.

Think of the interview process as an usability study and the interviewer is your user. Examine questions coming out from the interviewer with a scientific lens and treat this as an opportunity to improve your presentation skills. He is confused about something you said or did. Why is he confused? What doesn’t he understand? What does he mean by saying that? Why is he asking this question? Does he have other ideas about the project that you haven’t thought of?

Tip #2— Answer the question

It is easy to get defensive when the interviewer asks you about certain choice you made. When you haven’t thought about it, it puts you off guarded. You don’t want to be seen as a designer that hasn’t thought through things, so you start going in circles and making things up, but you are not really answering the question.

This puts the interviewer in a weird spot because he will start to wonder if he ever asks you to justify your decision, will it take him 15 minutes every time to get to the bottom of things?

Its OK to not have answers to things. We have all worked for someone and we understand that in the perfect world we want to do everything “properly” such as running analytics to see whether our design performs better than the old one, or run surveys to record users satisfaction about the new design.

Of course the world is not perfect and business is full of constrains, so an answer like “No we did not measure whether the new design perform better because the problem was urgent and we needed some fixes real quick. Our new design was based on our own experience and industry best practices. We hope that we can go back to revisit it when we have the budget in the future.” is sufficient in most cases.

Tip #3— Lead the interview

When the interviewer asks you to walk through your portfolio, he is asking you to lead the presentation. He is no longer leading the interview now, you are. You own the stage, so start act like a leader and act like you know what you are doing. For the next 10 minutes, the stage is yours.

Tell them what the problem was, and the kind of research you did to uncover things you didn’t know before. Tell them the surprises, then tell them the kind of designs you tried and how you picked the final winner.

This is the part you should not screw up. I will give you the benefit of the doubt when I am the one asking you questions that is not related to your portfolio, because you might not have thought about it. But questions about your portfolio? It is your work and you should know it by heart. I assume you have practiced your presentation at home. You should know your stuff inside out, you should expect when and what the interviewer is going to ask you and be able to answer any questions with confidence.

Don’t literally walk through your slides pages by page though, you should adjust your presentation based on the audience. For example, the Head of Marketing might want to focus more in the before vs after and the results, while the UX manager might focus more on the process you went through. Adopt your pitch such that you keep your interviewer engaged.

Tip #4 — Make it hard to say NO to you.

As mentioned in Tip #2, in the end of the day, the hiring manager just wants to go to his boss and say “This is our guy”. What this means is that as an interviewee, you should do everything you can to make it hard for the interviewer to say NO to you.

How?

By removing all hesitations the interviewer might have about you. As an UX designer, apply the technique you learnt from UX and treat yourself as a product, then identify your flaws and solve them one by one. Ask yourself; “If I were in the interviewer shoes, what kind of questions will the interviewer have in his mind that I need to address as soon as he meets me? What are his biggest concerns? Which part of the interview process will he likely to drop-off (decides I am a NO-GO)?

Sometimes you don’t have to be the best designer out there to get a job, you just have to be better than everyone else that came to the interview, and this simple thought exercise might give you the extra edge.

Conclusion

While we as UX designers are good at designing user experience for digital products out there, it is easy to lose sight that we are in fact a product too. And how we position ourselves, and how much we understand about our users — determine whether the product — us, will sell or not.

If you can get an opportunity to interview someone, or just simply sit-in quietly and take notes, do it. It was a truly eye-opening experience for me and I guarantee you will learn a lot about how to become better at interviews. Until next time, may you apply empathy to everyone around you.

10 steps to become an UX designer, guaranteed

by

April’s fool special

Let’s face it, nowadays anyone can become an UX designer, even your grandma. For those that hasn’t make it yet, no offence, but you just need to try harder. Alternatively, you can learn from pros who made it (that’s me btw). If you are fresh out and want to become an UX designer quickly, this guide is for you.

1.Stop reading “UX books”. Most website says there a few must reads if you want to become an UX designer, I say screw that, books are for old people and losers. We want to become an UX designer fast and we ain’t got no time to learn these crap. We are looking for quick wins here. That’s why we should…

2. Join any UX course. The beauty of UX courses is that it covers a lot of keywords, such as Wireframe, Persona, User journey…etc. Those keywords are exactly what our future employers are looking for. It doesn’t matter whether the course is well recognized or not. The UX field is too new to be judged by anyone, simply joining a course sends the message to our potential hire that we are serious about this shit.

3.Create a portfolio out of thin-air. Another great thing of joining an UX course is that you always end up creating a portfolio as a deliverable. In terms of what kind of project you should do, a simple rule of thumb is to pick a well recognized website and do a redesign for it. Whether the current website has any problem or not is irrelevant, just redesign it anyway.

4. Create a visually appealing portfolio. Some so-called UX guru said that UX ≠UI. Don’t listen to that nonsense. We all know UX and UI are the same thing. That’s why we are going to spend a lot of time making the portfolio look as graphically appealing as possible. If you are stuck on how to make it look great, here is a tip: Change the fonts to Helvetica Neue. You can thank me later.

5. Use fake persona. Since all our time were spent on making the portfolio look pretty, we don’t really have time to talk to users and do this Persona thing. To get around this, we use one of the greatest tool mankind has ever invented — Imagination. All you need to do is to imagine your user’s needs and goals, and voila! You just made yourself a Persona, it is that easy.

6. Print a name card and call yourself Freelance UX designer. Believe it or not — by definition — anyone who has a portfolio that contains a wireframe is regarded as an UX designer. Which means you are legit now. This is the part where you need to start printing name cards and let everyone know that the big boy(or girl) is in town.

7. Update your LinkedIn title into Freelance UX designer. This is a no-brainer. Just like any romantic relationships, you are not official until you are “Facebook official”. You are not a real freelance UX designer until you have updated your LinkedIn profile.

8. Go to meetups. Everyone knows that networking is important. Ignore the fact that half of the people there whines about their jobs all the time while the other half are unemployed. This is the price to pay to become part of the cool and vibrant design community. Plus, it gives you a great opportunity to expand your network by handing out the 500 name cards you printed earlier to anyone you meet.

9. Apply to any jobs with the word UX attached to it. Since our goal is to become an UX designer quickly. What the company does or whether they understand UX is irrelevant. Some company are obviously looking for UI designers when they said they are looking for UX designers. Because we know that UX and UI is the same thing, this makes us a perfect fit.

10. Throw keywords out during the interview. This is the easy part, as mentioned, UX is a very new field. The hiring manager probably has no idea what your job duty is, so all you have to do is to tell him how much you care about the user. If he is not impressed yet, toss keywords such as: User centric design, Wireframes, User Research, Persona…etc. The hiring manager will be amazed on how knowledgeable you are. After that, it is just a matter of time they will call you for an offer.

So class, this concludes our 10 simple steps to become an UX designer, hope that helps and good luck!