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Tim Chan

#1 – How to become a UX designer with no design background in Hong Kong

January 7, 2021 by Tim Chan

#1 – How to become a UX designer with no design background in Hong Kong
#1 – How to become a UX designer with no design background in Hong Kong
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Interview with Anindita Saha — Senior Service Design Lead

(中文版訪談請按此, 翻譯: Siwen)

In this first episode of UXwanabe, I have invited Anindita Saha to share her experience on how she went from being an auditor at PwC to become a Senior Service Design Lead in HSBC. We talked about:

  • How Anindita discovered UX and the exact steps she took to become a UX designer
  • How to know if is UX right for you
  • Four benefits a UX course provided to help her switch career
  • How to overcome impostor syndrome when you feel like you are a “fake designer”
  • The correct mindset to interview for a UX position as a newbie
  • How to proof to future employers that you are ready for a career in UX without a design degree
  • Startup vs Corporate — where should a UX newbie go?

You can find the full recording here. If you prefer the transcript, read on!

Discovering UX

How did you get into UX?

This is a really funny story, basically, I kind of got into it without me realizing it was UX. My boss at the time asked me to handle a project around building a sales pipeline tool for in-house and they needed someone to spearhead that project. I told her I don’t know how to code and I don’t have the technical background, but she told me that’s okay, we have our engineers and technical specialists, they just need someone to tell them what to build.

I remember at one point when I was trying to do all the specs and wireframes on PowerPoint, I realized I should go and ask the people who are going to use this piece of software: What they want, what they do and what they’re looking for. What type of information that needs to be captured and how they use that information. I had this desire to do it from the end user perspective, and this was my foray into UX.

This was back in 2010, when we first started this project and the whole idea around UX didn’t even exist in Hong Kong. That was how I got into UX without me realizing it was UX.

What was the job market like at the time?

At that time UX was not really well known in Hong Kong. It wasn’t a job that wasn’t really sought after. I remember what it was like to go through all the job boards, it was not easy to try and find a job as a UX designer because it was literally the first year that the idea around.

It was a little bit of a challenge, but at the same time, I think I was also lucky because I was entering this field at its infancy, and I was part of that first cohort of people in Hong Kong that were really embracing what UX was and what the potential of it could be in Hong Kong.

What made you decide to learn more about UX?

When I was done with that project, I went back to my regular day job and thinking “Gosh, that was such a cool project to do! I really enjoy doing that project, I wish this was something that people actually got to, I wish this was a real job!”

At that time, my job wasn’t fulfilling, so I did some time off went traveling and backpacking. When I came back I knew I needed to figure it out what I’m going to do with my life. I just knew I enjoy design. I enjoy the idea of looking at experiences on a digital platform. I always wanted to do something related to art and design. It was always in my back of the mind, I didn’t have these words at the time, but I knew that inside of me and I knew this was something that I was passionate about.

One day I was going through my emails I read an advertisement for General Assembly’s first part-time UX course in Hong Kong. I click on it and as I read through the bullet-points on what is user experience and what does it mean and how does it work, I realized have done in 90% of the bullet points when I worked at PWC! It sounded like exactly what I want to do with my life and what I want to do every day. Then, I went to the information session and listened what they were going to teach us, when we were done with the session, that was the moment I knew this was what I wanted to do.

How did you know UX is right for you?

I took a leap of faith. I guess I’ve always been like that. Our future is going to be around a digital landscape, it’s where many opportunities are going to lie. I remember even well before PwC when I worked in other companies, I was always thinking about: How do I optimize this website? How do I make it better for the customer? How do I make it more delightful or more engaging for them?

If you’re asking yourself those types of questions and it’s very intuitive to you, then UX might be an area of interest for you. For example: Do you have empathy? Do you have a creative mindset? Are you trying to solve problems for somebody else rather than for yourself?

…

To me, one of the most important distinctions between art and design was that design was about other people and art was an expression of myself. That was really important for me because I realized that when I do mock up, I’m not doing it for me, I’m doing it for the person who’s going to use it, and if you can put yourself in someone else’s shoes, or at least be patient enough and care enough to think about someone else’s life or what they’re doing with it, then it’s a really good sign that you should be at designer.

One of the entry questions you need to ask yourself is: Do you care about other people and helping them to solve their problems? Then the next question is: Are you interested in design and from a digital perspective, are you interested in the digital world? Then you can pair those things together: Are you interested in technology and understanding the technical capabilities on those platforms to help other people solve their problems?

Why did you take a UX course?

I took the course because it helped me with structure and also with confidence. There are two prongs to it: One is a soft and a hard skill. The hard skill is knowing what method, what tool to use. When and how you can use the same thing in different ways, and tips and tricks like stakeholder management and knowing how to facilitate conversations.

This pure confidence and believing in yourself and knowing “what I’m doing, I’m doing it in the prescribed way and the right way” is what the course gave me, especially if you don’t have a formal degree in UX design, you can have those gaps in your confidence. For me, especially when UX was so new in Hong Kong, I needed that extra confidence.

It also shows your potential employee that you’re serious about UX because you made a significant financial commitment to prepare yourself to be a UX designer.

The other thing is they do is they often give you connections. When I did my course in 2012, they reached out to different industry and different employers, startups, bigger corporations and NGOs. At the end of the course we could apply for roles and showcase our work. They have done the hard part for you, and then you could focus on making your argument of why you’re a good fit for that particular position.

Facing self-doubt

How did you overcome imposer syndrome — the feeling that you not qualified as a UX designer?

I remember I had written my CV…my very short CV at the time, on the top of my CV, I’ve written my name. In the second line, was supposed to say User experience designer. I remember I wrote down “user experience designer”, and then deleting it. Then writing it again, and deleting it. I was going back and forth about writing it. It took me 2 weeks to write down “user experience designer” and save it as a PDF.

This was 2012 in Hong Kong, UX was not a big thing yet. No one really knows what it is but I knew I needed to write it because if I didn’t, people will be very confused as to what I was trying to do. I felt like such a fraud, writing those words — user experience designer — second line of my CV, because I didn’t feel like I had enough experience to write those words down.

When I sent out my first job application, I was terrified. I had the impostor syndrome like “Oh my God, I’m writing this word down and what if I don’t live up to that terminology? What if I’m not embodying this term the way that it’s expected if someone actually interviewed me or even give me a job?”

I was terrified, but I had two minds. I had my terrified side of me and I had the logical side of me. The logical side of it was “if you don’t write this down, no one is going to know that you want this job, and then they can figure out whether you can do the job or not.”

It was really hard because normally what’d you put on your CV, is first you interviewed for that company and if you got the job, you got a title. Then you can put that title in your CV. For us, we have to make up our own title. We haven’t actually worked on a real job as a UX designer, so it was a very terrifying experience because we’re used to somebody else giving us that title, someone else giving us that label. Like you are this rather than us saying to ourselves, I am a [fill in the blank].

I think this is what we need — every individual needs to be able to say “I am this” not because somebody else tells me that I am , but because I know that I am, or at least I believe that I am. I want to be this, and you work towards that. If you want to be that person, you need to say it to yourself. It’s not something that we’re taught to do, we’re told we are something because somebody tells us that we are, and that’s wrong.

On job search

What was your job search strategy at that time?

  1. Do as much work in UX as I possibly could. I worked for free. It doesn’t matter because you just needed the experience. That supplemented my journey of improving myself, so when I had to write down on my CV about my experience, I already had two projects to talk about.
  2. I networked with as many people as possible and telling them I was a UX designer and I’m looking for a new opportunity at the moment. I pretty much went to those events as many nights as I possibly could. Obviously not every single lead gets you something, but it was still good because I got to learn and know about a lot more people in the industry in that way, and also got some of them to review my work to give me pointers. This external validation helps you to know you’re on the right track and doing the right thing.
  3. I went to every UX forum, every page, every something that had anything to do with UX and basically contacted every single person that had posted in the last three months.

Tip: DO NOT discard your previous experience

In my CV, I wrote down that I had been an auditor and had been a financial advisor, but I didn’t write any bullet points underneath those positions because I didn’t think that they were relevant. Actually when I think back on how I do my work now, I realize how important and helpful those experiences were for me. In the moment, I just didn’t know. Being an auditor, as an example, gave me two things.

  1. Being an auditor makes you extremely structured. In some sense, being very structured in UX can actually help you in both the way you do your job, as well as how you look at a problem and how you structure a solution.
  2. There was one particular thing that we had to do as auditors, what I used to call it — controls. So what we would do is that we would interview all the people involved in a particular process end to end to see how it was done, to see if there were any breaks and to see how it could be improved.

I realized later in my career as a UX designer, is that that those skill is actually quite helpful when you’re trying to understand the experiences a customer goes through when they’re trying to finish a task in that structured methodical thinking.

How did you get your first UX job?

For my first proper gig, I did it for free. They were a startup so it’s not like they had a whole lot of budget, so they were making a compromise between high quality versus cost. I was very transparent about it. I said, “Hey look, I’m just learning. We can do it as many times as you want and you can be part of the process as much as you want to be, I’ll do as many screens as you need in order to get you into production, and I will work with your developers.”

So they took me on, we went through the process of designing, going to the developer, changing things, going back…etc. And so when I went into doing more freelance work, I had this very extensive portfolio of work.

What was your mindset for interviewing?

I went into those interviews with just a really humble notion of I’m doing the best that I can. I may not get this job, but I’ll learn something. I remember I got an interview with the head of an agency in Hong Kong. She had learned about this Accountant who was trying to be a designer and she was very interested to meet me out of curiosity. I thought I am probably not going to get this job, but I’m going to learn a lot out of this one.

As I was showing her my portfolio, she gave me feedback and her perspective on how to do this better. She might’ve been right or she might’ve been wrong, it didn’t matter, but it was so good to hear somebody telling me how I could improve this. I didn’t get that job but that was great because I still learnt something.

When interview for startups, my mindset was: I know that you’re probably not going to be able to hire the most experienced UX designer, but if I show you in sincerity and the genuineness of my intent and the fact that I have tried, and I’ve put so much time into doing UX for other people, whether it’s for free or out of my own interest, hopefully that’s enough to convince you.

Startup vs Corporate — What should UX newbies choose?

If you don’t care about money, benefits, number of holidays and assuming all those other things are the same, I would definitely work at a startup. That’s my personal preference, just simply because of the variety of potential roles and hats that you would need to fulfill.

You can always go into corporate later once you have a better understanding of what those different roles are. If you already know what you love doing, like I only want to do UX or only wanted UI, then go for it, but if you haven’t fully figured it out yet, think startups are a great place to go.

In corporate, they’re a little bit more strict maybe because of HR, whereas in startups they might be a little bit more flexible and understanding of the fact that a person has to fulfill multiple roles and they want to see people who are multi-talented. I always had really good experiences with startups so I would highly suggest them.

Closing thoughts

How do you embrace the unknown and commit to UX?

Once I realized UX was a real job, it was the only thing that I could think about. In the freelance work that I did, there were some days where I worked till three, four o’clock in the morning not because I had to, but because I wanted to. I enjoyed it and it fueled me in believing this path is my future. Something that made me so happy, how could this not be my future? It just drove me more and more. If it had failed miserably, if I was a terrible UX designer and if I was never meant to be a UX designer, I could always go back and be a CPA, but it was the last thing I wanted to do.

You need to commit to it, and if you were always thinking like “oh well I can go back…” which you can if you’re like a CPA as an example, yeah you can eat, but you can’t be happy. You can’t be half out, you got to really go for it and believe in it. Like if you would’ve gotten your degree in design, you would then go into the world and you commit to getting a job in that industry right? You need to make that same commitment in your mind like: I am going to be a designer. I’m going to do what it takes to get there.

Similar to a relationship, you really need to put in the effort to commit to it to see whether it works or not. You can’t just sit on the fence and stalk someone’s Facebook or Instagram and think you would be a good fit. You need to go out with that person and it can be scary because you have to put yourself out there.

Changing your job takes courage and the first thing you have to conjure on yourself, is whether you’re brave enough to do this for real, or if you’re just kind of do this half-ass. Anything that really matters in your life, you can’t do it half-ass, especially with someone who’s trying to hire you, if they think that you’re not really in it, they’re not going to hire you.

You need to prove to them that you are in it, and that’s why doing these extra projects as freelance projects is still important because if you do it for somebody else, it shows that you have a commitment to somebody else. Do it for something that you care about. For example, if you’re interested in charity work, do something for them related to UX . This makes a huge difference.

Any advice for people looking to follow a similar career path with no exposure to UX in their current job?

There’s an assumption that I’m making is if you know what UX is, you can Google it and read some of the fundamental steps of research, defining the problem, design, prototype, test, like basic design thinking 101 and apply it in your own way.

If you say you don’t have a job in UX like you work at the post office, they don’t have a website, I would then argue if it doesn’t have a website, design the website for the post office if it doesn’t exist. There’s no reason why you can’t find something to design for. You can use yourself, your family, the people around you as your inspiration. For design, there’s always something that you can design for. I’m sure if you really believe that you are a designer, you will find a problem in society that you can design for.

If you genuinely care and want to be a UX designer, go on design an app. Go and redesign it and show me why you’ve redesigned it in this way and go through the process. Don’t just tell me that you want to be a UX designer because ultimately it doesn’t matter if someone has paid you to do design or not. I want to know that you have done it and you’ve gone home after work and put in a few hours every couple of days and try to do something and learn how this actually works. I want to see the intention around wanting to solve a problem and testing it with the user, and potentially iterating.

You need to learn the logic behind this and the theory behind it, and then also experiment with a few different application. That’s the kind of thing that I’m looking for in a UX designer. That they’ve gone through the details of it and they’ve made the effort to learn about it.

…

What’s next?

My goal is to help wannabe designers to get into UX and provide knowledge to help you climb your design career in Hong Kong.

If you enjoy what I am doing here, please feel free to subscribe and share it to your friends!

Filed Under: Most popular, Podcast

How to design your own UX process

August 7, 2020 by Tim Chan

If you search for “UX process”, you can find thousands of articles written on this topic. As a new UX person joining a team with no established process, you might be struggled on whom process to follow. I have been there before, and it was confusing.

The problem with following someone else’s framework is that it hardly sticks in your mind and it is easy to misuse it if you don’t fully understand it (As everyone worked in an “Agile” environment can testify). Since each company’s internal process and its UX maturity is different, it is hard to just pick one popular UX process and follow it.

In this article, I am going to walk you through a list of questions you should ask yourself in order to lead a design project from start to finish, and also explain why these questions are important. Based on these questions, you can form your own process that will suit yourself and your company.

Lets deep dive into this.

What problems are we solving?

Before you start designing anything, you need to understand WHY are you doing what you are being asked to do. If you don’t know what you are trying to solve, you can’t judge whether your design solves the problem or not.

Sometimes we are scared to ask why, the environment might make us feel like it is not politically correct to do so because it feels like we are questioning decision from higher up. Our boss might say or think “Why are you asking why? Do you think I made the wrong call? Can’t you just do as I say?”

Decorative image on: Consider what are you trying to solve

The problem with the word “Why” is that it is not welcoming, it feels like an interrogation. It focuses on questioning the person that made the request instead of the intention of the task. Instead, I advocate for using the word “What”. Consider the following:

1. Why are you using blue?

2. What are you trying to achieve by using blue?

“Why” seems like you are questioning someone’s decision, it can be interpreted as “Blue is a bad choice” where “What” invites for participation, it is a discussion: “What is your goal and how does blue help you achieve it?”. Now that we are comfortable asking What, here are some things you should ask when a task is handed to you:

  • What problem are we trying to solve and for whom? What are the pain-points?
  • What do users currently do without our solution? Did they invent some workarounds? This is an important question because if your problem is real and painful enough, people will try to find a workaround for it. Conversely, if you don’t see a workaround, the problem probably is not painful enough. Microsoft Excel does this really well. They basically look at what popular micro is being created and added it to their next release. This exercise helps you eliminate the imaginary problem like “some people might find this annoying” and give you a glimpse on how your design might end up. Sometimes your user’s hacky workaround is a great solution that requires minor modification.
  • What triggers us to solve this problem now? Understand the thought process of your boss will help you greatly as you can tie it to how you present your work. When you understand your boss better, you can feel his frustration or her urgency, and it helps you to avoid presenting a solution that takes 3 months to build when what you boss wants is a hot fix in 2 weeks.

Output

By the end, you should produce some sort of documentation that outline:

  • Why this project exists
  • What are the requirements

I like to add this knowledge into a document called a Project brief and keep it in a share drive such that there is a single source of truth, and I would also email stakeholders as well to keep everyone on the same page. Surprisingly, once it is written down, things become more concrete, and stakeholders are less likely to change their mind.

What is the scope?

Nothing gets done if there is no deadline. There is always room for improvement, there is always the next “minor polishing”. This article itself is also a product of setting a deadline and just hit the publish button whether I like it or not.

Decorative image on: Schedule

I can always come back for the typo or add a picture or two, but if I don’t publish anything, no one can read it, and I can’t add value to anyone’s life. For your project, get everyone involved and ask:

  • How much time do we have? Are we expecting a quick-win or a total redesign? There is no point in designing the perfect solution that takes 2 months if you only have 2 weeks to work on it. Instead, spend your time coming up with a perfect 2 weeks solution.
  • What does good enough look like? When do we know when to stop? At a minimum, your design should satisfy some bare-bone goals. i.e. The user should be able to add items to their cart. Any other good to have stuff like “comparison feature” or “add to my favorite” are Good-to-haves.
  • What use-cases or target user is not covered as part of this project? Having alignment on what you are not doing is just as important as knowing what needs to be done. Make sure this is well communicated to your stakeholders to avoid an unpleasant surprise in the future. e.g. Boss: I thought we are also curing cancer with this release and have already told the higher-ups, now I need to get everybody OT to work on this!

Output: MVP documentations, Out of scope documentation

Has anyone solved this problem before?

There is always more problems to solve than time available, as a smart designer, you want to avoid reinventing the wheel. First, you need to find out has the wheel already been invented. This means:

  • Look inward. Internally, has any teams within your organization faced this problem and solved this? Is it applicable to your case? Is there something we can reuse? Failure to do this step is how inconsistent designs, duplicated pattern and wasted effort occurs. If you company is big enough, someone else from another department has probably solved this before. Make sure they are aware your project exist and talk to them.
  • Externally, how did other companies solve this problem? This goes without saying, if you work in a FinTech, look for what other Fintech company is doing, if you work in e-commerce, look at what other similar company is doing and so on. What can we learn from them? What can we apply to our case? What are they not doing well that should we avoid?

Output: Case-study, Lesson-learned

How does the existing stuff work?

If you are adding a new feature on top of an existing design, you better know how the thing works inside out, or you might break things. Look at existing documentations, play around with the live site, and speak to developers to find out about any tricky logic, interactions or quick fix from the past that has been put together that is vulnerable to big changes.

Decorative image on: Two guys discussing on a document

What is our solution?

Now we start to design the actual thing. You can create sketches, lo-fi wireframe or hi-fi designs, prototypes…etc. It really depends on what you think is best for your company. During this process, consider:

  • What are the different scenarios and use cases? What would your design look in other languages? What does it look like on different screen sizes? Different platforms?
  • What happens when users don’t follow “the right way?” Have we covered all edge cases? If users can add one item to the basket, can they add 300? What does it look like if they do that? Do we allow it? If not, how does the UI convey that to the user? How long are items stored in the basket? Do we need to tell that information to the user? Why or Why not?
  • What are our rationales to make certain decisions? Throughout the design process, we are going to learn a lot of things and make a lot of decisions, are we just going to let that sit in our brain or are we going to make the effort to document it such that other designers and future generations can benefit from our lessons?
  • If we propose this design, does it also impact other areas of the existing design? Who needs to know about this? Other designers? Other developers? Other product managers? Do they have resource to support you?

Output: End-to End user flow, High-level sketch, Decision log, Interactive prototype

How do we know our solution works?

A design proposal is considered feasible when it, at a minimum:

  • Achieves the business goal
  • Can be built within a reasonable time-frame
  • Can be understood by the user

This means two types of people need to look at our work:

  • Internal people — Stakeholders
  • External people — Customers/Users
Decorative image on: A women thinking

Has our internal people agreed to this?

Do developers thinks your design is feasible? Does it require a big change to existing code base? How long would it take? Are there other simpler way to achieve 80% of the result but can take much less time?

Do other designers think we are following the established guidelines? If the design is not part of the guideline, do we need to update the guidelines?.

Do product people think the design achieved their goal? Do brand people think the design is on brand? If you are working on FinTech or highly regulated industry, have you consulted Subject Matter Experts or Legal or any relevant people to make sure your design complies to regulations? e.g. Can you create a One-click to order button?

How much time does the approval process take from all of these people mentioned above? Did the project plan take into account the back and forth? One of the major reason for project slip is that project plan failed to recognize that takes time for people to come into consensus. This won’t happen to you as a smart designer, you will make sure to bring this up during meetings and talk to the right people.

Output: Review session, approval log

Do customers understand our design?

Normally, we want to make sure the answer is Yes to this question before the product goes live. Until we test our designs to the real people who are going to use it, the designs are not validated and we are living in our own bubbles.

In a lot of companies, testing is always thought as a luxury, but the nature of it doesn’t change. Users has to test it no matter what. If you don’t test the design before launch, the shift just became after launch. We are testing the live product to real customers instead of prototypes. Anyway, if we are commit to test before launch, we need to figure out:

  • What format do we want to test? Sketches? Lo-fi/Hifi wireframes? Prototype?
  • Who to test? How long does the recruiting takes? How many people do we need? Who runs the test?
  • How much time does it take for us to organize the findings? How do we present our findings? In what format? To whom? What do we expect to do with our findings?

Output: Usability testing

What do people downstream need?

Now that our designs are ready, it is time to send it to someone else to work on it. Branding people might want to pick the right images, copywriters need to know which area needs copy. In an ideal case, everybody required to make the project happen are involved during the inception of design, if not, we need to spend some time to explain to them how the thing works.

Decorative image on: People discussing around a document

Consider: When will they need it? In what format? Are there enough time for them to review the design and ask questions? For example, you need to tell them:

  • For Copywriter, this area needs a new copy, and we are trying to tell the user about how x works
  • For Branding people, this area needs some stock photo, and we are trying to do y
  • For Developers, this area we are re-using existing component and this area requires new ones, and this is how the animation should work

In some companies, someone else is charged of figuring this out for you, but if that someone does not exist, it is on you. In essence, make sure people downhill knows what it is expected of them and in a format that they understand.

Output: Final UX & UI specifications.

How do you know the design is properly implemented?

Once developers has build something, how are you going to find out it looks and works as you specified? Do you communicate with QA people on what to look out for?

If you are going you review the build, how will you do it? Are you going to eye-ball it? Or use Chrome Developers tools to look at the elements? What if it is a mobile app? What tools should you use than?

How much time do you need for the review? Where do you report the bugs? How do you report the bugs? Are everything tracked and documented?


That’s everything I can think of that requires you to think about when you want to see through a design from beginning to launch. Hope this article helps you in your process and please leave a comment if you have any questions.

p.s. I am aware that product development is a continuous cycle and the design shouldn’t stop when a product is launched. But as the scope of this article is about seeing through from start to launch, what after launch is out of scope.

Filed Under: Framework, Most popular Tagged With: Design, Process, User Experience, UX, Ux Process

How to find the right kind of mentors as a junior designer

July 3, 2020 by Tim Chan

I see this mistake a lot when it comes to design mentorship program. Junior people all wants to talk to the most senior person in the room, but are oblivious of the fact that such approach will have a limited benefit to their career development. This is a mistake because contrary to your intuition, picking a less senior person as a mentor is probably the better choice.

Here is why it is not a good idea to find someone with 20 years of experiences as a mentor when you first started out:

Although they can offer you general direction for your career, they far too removed from what is was feel like when they first started.

I learned this the hard way after trying to offer advise to someone that was trying to get into UX. When faced with a situational question, I realized that I started to mix up what I did versus what I will probably do, my memory was fading away. After all, it was almost 8 years ago since I got into UX.

I certainly lost touch on how it was like as a junior designer. The struggle had now became a distanced memory. Though I can still offer reasonable advise, they certainly did not come from my best thought output. If my advises were a tool to be used in a battle, it would be a rusty dinner knife instead of a sharp Samurai sword.

My brain has been preoccupied by current matters. My skills sets has been transformed to serve the managerial role, such as how to manage a UX team, setting design directions, stakeholder managements…etc. Those are the things that I have been thinking, living and breathing everyday. Those are the things I am most qualified to talk about and can have meaningful contribution to the conversation for anyone wants to discuss on such matter, or is interested to grow into this role. Anything else, I am not best person to talk to.

Who to look for instead

To gain the most from your mentorship program, you should look for someone that is just one level above you, someone that has just done it, or is currently doing it. For example, if you want to get into UX with no design background, talk to junior designers that just landed their job. If you are a junior designer, seek mentorship from a Senior Designer instead of the Director of UX.

Seek out the “just made it” person if you want immediate actionable advice, and the seasoned veteran if you want general guiding principle for life. Don’t mix up the two, or you will be wasting your time and theirs. Hope this helps!

Filed Under: Career development Tagged With: Mentor, UX

What it’s like working in Agency, Startup & Corporate

May 2, 2020 by Tim Chan

An illustration of a group of people chatting

Picking an industry is hard when you first started out as a UX designer as you hardly know anything about them. It is even harder in Asia, as there weren’t many resources that is written around this region.

Having born and raised in Hong Kong, and have worked in Agency, Startup and Corporate, I want to share with you my personal experience and feeling on what it is like working in there, such that you have more idea to help you make a decision. Remember to not just take my word for it as every company is different.

Agency

Pros

Exposure to clients — The advantage of being an outside firm is that you can navigate around the client’s corporate structure and have chances to meet and present your design to C-level stakeholders directly. This forces you to become good at public speaking and if you can impress clients, you will be on a smooth path to promotion.

Experience the whole UX design process — You will have the opportunity to run user interviews, do prototyping, run usability tests… all the standard UX process. The reason you get to do all that is because nowadays firms charge clients for all these activities, so it is good for you that you can put all these UX artifacts into your portfolio.

Huge earning potential — The salary is competitive, and there is also opportunities to earn more. When you become a manager, your job became a sales person with design background, and you will have to fulfill a quota and bring in clients. You get commissions a for the clients you bring in and if you are good, the earning potential is much greater than working in-house.

Perks — To retain people, the company is willing to spend money on events such as boat trips, Hackathons, game nights…etc. There are also a lot of learning resources that you can tap into, if you have the time to read it.

Exposure to different projects — You don’t have to worry about getting bored or feeling stuck working on the same project for too long because there is always variations on the type of clients that comes from different industries.

A morden agency office
Photo credit: The Secret Little Agency

Cons

Stressful— Agencies in Hong Kong can be very stressful. Leaving work at 10 p.m. and working on holidays/weekends is not uncommon. I have had the unfortunate experience to witness someone worked 30 hours straight and another person worked until 4 am to prepare for a client presentation.

Workaholic culture — People in agencies are willing to give up their personal time to get things done. They would take weekends into account as workdays, and I have also seen people asking for manager’s permission to leave work “early” at 7 p.m.

Poor project management —For an agency, taking in all the clients they can when the market is good is all that matters. Higher up decides the deliverable date with clients and designers where not part of the project planning meeting. This leads to the firm taking in more then they can digest, and as a result the downstream suffers from impossible timeline.

Improper UX deliverable — On the surface, UX designer gets to do standard UX process such as user research. However, these activities are often not completed in a professional manner due to the lack of formal training on UX methodologies and lack of time to properly digest and analyse research findings. In the end, it just became a checkbox item in the deliverable that says “we done it”.

Lack of knowledge sharing — Due to the stressful environment, turn-over rate is really high. The consequences of this is that knowledge is not well documented and passed on. People are forced to keep reinventing the wheel on occurring problems such as “Techniques on handling clients” or “How to run workshop” since they don’t know what is the best way to do things.

Unclear project goals—People that pitches the deal to the client, the designers that do the work, and the people that represent the client are all different group of people. Hence, communication problem occurs as designers has no idea what the sales people sold to the clients. What is the project goal? What is the customer’s pain-point? The answer usually exist in vague form such as “The goal is to rebuild the client’s website and the pain-point is the website is really outdated”. In this kind of environment, designers is nothing more than glorified pixel monkey.

Startup

AirBnB office
Photo credit: AirBnB

Pros

Get to wear many hats — In a startup, there isn’t a lot of people around, so you get to do a lot of things. Apart from design, you might have to work on the project plan, write copies and even do a little bit of QA. It gives you the learning opportunity to understand the different kind of jobs that contributes to make a software company work.

Flat culture —There very few layers in the chain of command, this means quick decision making process and often times this is what a UX designer need because this gives them the freedom to try new things, fail, and iterate their design.

Rapid promotions — It is much easier to get a promotion because there are not many people around, and startups is often more generous to offer promotion as a way to retain their employees, as an alternative to huge salary raise and as an incentive to make employee stay longer.

Encourage innovation — For startups, they are still figuring out what is the direction for the company, so the culture encourages innovation and coming up with new ideas. It is much easier to get management approval on trying out new technology or new frameworks.

Flexible working hours —Most startups don’t need your physical present, for that reason, more and more company has allowed their workers to work on flexible hours and work from home as long as work is delivered on time.

Cons

Low pay —Unlike Sicilian Valley or the western scene, startup around here is not known for their high pay, according to Startups HK:

Hong Kong startups will start off at HK $15,000 for fresh grads / junior level and will pay up to $60,000 per month for advanced designers, which works out to about US $23,000 and $93,000 a year respectively.

That’s why they usually make up for it in coffee machines, ping pong table, snacks, couches and beer Friday etc.

Weak brand —If your the startup is not well-known, people don’t know what you do and might also have wrong perception on your design ability because startup tends to have a more relaxed hiring restriction compared to big companies. i.e. People with less or no formal design experience is hired

Lack of structure —A company that is just starting out will not have a strong structure. You will be expected to figure things out on your own with no guidance. Oftentimes you will not be able to get the feedback you want when you needed it. For example, it is impossible to gain any good design feedback if your manager is not a trained designer.

Lack of resources — Startup usually does not have a lot of spare resources to go around, so sometimes they will not be able to pay for the seminar you want to go to or spend money on usability testing, less bonuses…etc.

Lack of Job security — Unlike an establish corporation, a startup can go out of business any time if they run out of funding or fail to find product market fit.

Work gets repetitive — In a startup, you might be only working on one product or one app. This can get boring pretty quickly after 1 or 2 years.

Lack of growth — Because of the small team size, the likelihood of meeting someone smarter than you is much smaller compared to a company with a bigger team size. In the worse case scenario, you are the smartest UX in your design team, and that severely limits your ability to grow.

Corporate

A photo with a group of people holding gears

Pros

Resources — Corporate has money. They can afford to invest in their designers on luxurious items such as paying them to go to conferences (e.g. Nielson Norman Conference), setting up a design system team, creating a UX copy writing team, or even hire a team of researchers. This helps to take some of the burden off the UX designers and everyone can also learn from the experts from these areas.

Brand — A big corporate with a good brand helps people to understand who you are and what you are capable of. Working in a well respected company quickly implies your ability.

Well paid — Smart people can command high salary, and big corporate can afford to pay them that amount and that also benefits you. This also means you have a higher chance to work with smart people compared to small companies that couldn’t afford them.

You can specialize — In a small company, you might have to wear many hats, for example, UI design, copy writing, and run your own research. This may not be ideal if you prefer to focus on just doing one thing. In a big company, things are more specialized and you get to go deep on a subject.

Change jobs without leaving the company — With so many products and projects with their own budget and management team, a big company can be seen a collection of mini-companies. If you are not happy with where you are, you can apply to other teams and start fresh without the hassle of leaving the company.

Good perks — Above market norm on paid vacation days, good coverage on medical, insurance, housing allowance…etc.

Big impact of your work— As a designer’s own satisfaction, it feels good to know that your work that can be used by a lot of people.

Cons

Everything is slow— Project often involves multiple stakeholders and decision makers, and this inevitably slow things down and impact the efficiency. Project takes at least 3 months to complete compared to 3 weeks in a startup. For those that are impatient, this may feel incredibly slow.

Work on a small part — You become a small cog in a big machine, this means that sometimes you are working on a small part of the product or doing changes on existing design, instead of building brand new product for features from scratch.

Politics —This is inevitable when the place is full of people. It is common to see people fighting for attention & resource. You don’t have to be a part of it, but you must learn the rule of the game, and how to deal with it.

Difficult to get recognition — In a big company, one must work extra hard to gain noticed, otherwise you boss might never know what you do (or even that you exist). If your work is not recognized, it is very hard to get a promotion.

Illustration of 2 person connecting with each other

Conclusion

Depending on your UX journey and what you want in life right now, there are two strategies you can use in terms of finding the best industry that suits you:

  • Prioritize getting a UX title
  • Prioritize learning

Prioritize getting a UX title

If your resume doesn’t say you are a UX designer, you can basically forget about big corporate and agencies if you go through the front-door of applying online. You will never get pass HR. If you knew someone inside or you can strategically reach out to the hiring manager, that is another story.

Generally speaking, you would have better luck to work in a startup as the barrier of entry is much lower. Here is how I rank the difficulty of getting into each of these industries with zero design related background.

  1. Startup
  2. Agency
  3. Corporate

Prioritize learning

If the most important thing for you right now is to grow, you should start with a big corporate with a mature UX team. Corporate has the right structure, people and resources to help you achieve that goal. Be careful though, just because you are dealing with a big company, it doesn’t mean the UX team and its process is well established. Make sure you find out about their UX team size before you apply.

However, big corporate is hard to get into as they prefer to hire people with more experience. In that cases, consider going after agencies. While it maybe stressful and demanding, you get to learn a lot of the soft skills such as presentation skills and the art of addressing stakeholders concern, which will be useful for the rest of your career.

Now if everything else fails, go for startups where the barrier of entry is lower. You still get to learn and do a lot of different things such as research, where in a big company it will be considered as someone else’s job.

Filed Under: Career development, Job interview Tagged With: Careers, Review, User Experience, UX

Decision log

April 16, 2020 by Tim Chan

Imagine joining a UX team as the new designer wanting to learn about the product. There are two ways you can do it without taking your colleague’s time: you study the live product, or you read documentations about it. The most common form of design documentations are Wireframes. However, a wireframe only tells you part of truth, it tells you what design decisions has been made, it tells you the what, but it doesn’t tell you the why.

When we work on a project, we would have made a lot of design decisions based on user needs, stakeholder needs, research findings, time constrains, technology limitations.. the list goes on and on. If we don’t document these decisions down, we will be in a dangerous position where important project knowledge exists only in some designer’s memory. If that designer has moved on, the knowledge will be lost forever.

Without understanding the why, designers are forced to guess why things were designed that way. Every time we make a change, it is a gamble. The only solution is to systematically document project decisions, such that if future designers decides to make a change, they will have the right tools and context to help them make an informed decision. Let me introduce a tool that not only minimize design risks, but can also help you build a more mature UX organization — The Decision Log.

Benefits of a Decision Log

A decision log helps us to:

  • Remember things — When we write decisions down, we made sure we will have a reliable source of truth we can always refer back to it without forgetting it
  • Save time — By documenting what worked and what doesn’t, we made sure future designers will not waste time exploring dead-ends
  • Avoid going into circles — When we are exploring design options, it is easy to go back to square one and forget why we discarded it. When decisions is clearly documented, we made sure this won’t happen
  • Past on knowledge to others — When knowledge is written down, we are slowly building a library of knowledge where everyone can benefit and absorb it on demand

How to create a Decision Log

A decision log is a simple one pager document that sits inside the project folder. It has 3 components:

  • Screenshot
  • Decisions made
  • Rationale

That’s it. It really is that simple, now that every design you made is traceable and other people will no longer need to guess why you made that decision. The concept is not novel, our best friend — Developers does it all the time when they add comments to their code. Similarly, you should start writing a Decision log entry whenever a decision is made that will significantly impact the design, and you continue to do it through the project.

When in doubt, err on the side on over communication. The bad case scenario of writing something obvious is that readers ignores your sentence. The worse case scenario of not documenting a rationale is that you also forgot why you made that decision, then that information is lost forever.

Conclusion

As agile development and the introduction of Sprint has became the norm in every technology company, people seems to forget the true essence of the methodology is to learn quickly, not just do things quickly. The most efficient way to record and pass on that learning is to write it down. I hope you give this method a try and I can’t wait to hear from you the results!

Filed Under: Framework Tagged With: Product, User Experience, UX

How to design and implement a new process

April 4, 2020 by Tim Chan

Assume your normal output is x. If you want to increase your output, you need to produce x+1 kind of work. Here is the problem, if you have already reached you maximum capacity, how can you increase your output? The truth is, if all work comes through you and you are the bottleneck, you can’t. You will never increase your output this way.

The only solution is to improve the output from others around you. Why? Because while you are stuck on your maximum output, if you can increase the output from others, you are still producing x+1 kind of work. But how? If you look at human history, the answer is obvious, you must invent a machine and let others work on it.

As knowledge workers, a process is the equivalent to a machine in the information age, it help others to work more efficiently and not waste time on figuring out how to do things. The beauty of a process is that like a machine, once you set it up, it can continue to run itself even if you are not there.

Why we hate processes

Process nowadays gets a bad reputation especially for people working in technology companies where everyone is suppose to work in “Agile”. That is unfortunate, just because someone else’s process is bad, it doesn’t mean the concept of process is bad. It just means either they have designed a poor process, or they have set it up poorly.

Ultimately, people hate processes because most managers doesn’t know how to implement one in the first place. As a result, new processes gets ignored and is locked in the cupboard to never been seen again. In this article, I will talk about the foundation work you have to do in order to make your process work.

People falling asleep during process presentation

How to make a process work

The hardest part about designing a process is to get people to believe in it and to run it. A process will not work unless the following conditions are met:

  • Competence
  • Pain
  • Time
  • Buy-in

Competence

That is the competence of the individual who wants to make the change. Let’s assume that is you. You have to be good at what you do, or people would not respect you, and they will probably ignore you. Nobody wants to listen to “your ideas on how we can work better” if you are not good at your job.

If you have the power to force others to do things your way, you might think you are off to a good start, that is the wrong mindset. Yes you can get people to listen to you, but the process itself is a worthless piece of paper unless someone acts on it. To make a process work you must influence those that will be executing it.

You need to give people a good reason to do things your way, otherwise they will revert back to the old ways of doing things, and you will spend all day chasing them to follow your process.

Pain

Humans are creatures of habit, if they believe what they are doing is working, they will resist change. The easiest environment to apply a new process, therefore, is when people are frustrated, when they feel “someone should do something about this”.

Not everyone will feel pain the same way. Luckily for you, this pain is psychological and can be adjusted. Just like people in poor country doesn’t know they are living in poor conditions, you have to expose them to the reality and paint a picture of the wonderful life they could live if something changes. Once there is a comparison, people’s mind will start to change.

A person lying on top of a bed made of nails

Time

Don’t expect overnight success. A process is like a machine, it needs to warm up before it can fully function. You need time for people to discard old habit and get used to new way of doing things, and you also need time to refine the process itself. Implementing a process without the patience to see it through is a recipe for disaster. You need to set the right expectation to management and your team members.

Buy-in

Not only your peers might resist to change, people above you might also be the same. The human brain likes to choose the path with least resistance, once they have done something in the past successfully, when faced with similar problems, they tend to solve it in the exact same way they have solved it before.

Even if there is a “better” way, the brain tends to regard the new way as less efficient because learning the new way takes effort and there is a risk that you end up wasting time. This is why we tend to be reluctant to change.

Without buy-in from above and below, your process won’t work. The easiest way to sell to upper management is to get your team start doing things your way, then report it back to your bosses the changes you plan to make has already happened. That way, all management needs to do is to rubber stamp and make your process official. How to get buy-in from below? Let’s talk about this in the next section.

How to gain buy in from your team

When it comes to change, there will be 3 types of people:

  1. Early adopter
  2. Late majority
  3. The uncooperative

Start by identifying the people that feels the pain the most and is most open to try something new. This person is the early adopter, you alone is not enough to convince other people to try the new process, you need a champion, someone that will help you to sell your process to the team. Ideally, that person has certain influence among the team. Look for someone that is senior or is well respected, if you can get that person’s buy-in, you are on a good start.

Then it comes the late majority, usually these group will start to follow once they see someone in their team has already adopted to the new process, especially if that person is someone they respect.

A person carrying a dial phone to a group of people using smart phone

You will have some uncooperative, I once had a person in my team refusing to read the new process claiming it was too wordy and confusing. I brought my laptop, sat next to that person and told her it is my job to make sure the process makes everyone’s life easier and if something is not working, I will change it right there and right in front of her.

As we walked through the document we discover some areas of improvement and wordings that are ambiguous, I made the adjustment right away and share the updated procedure with everyone. I believe my commitment and enthusiasm to make things work changed her mind, and she became one my best champions. The key here is not to see the uncooperative as the enemy, but to embrace it as an opportunity to make your process even better.

How to design a process

Document what is already there

There is always a process — although not official — a way of how people work, you want to document that. Talk to each team member individually instead of having a group chat. Two reasons: 1) to give everyone a chance to speak, 2) what people think they do and how they actually do things is sometimes different, talk to people individually will help you paint a clearer picture.

Approach this from a genuine angle, right now you are only curious to find out how they do things, respect how people work and don’t be judgmental. Once you have done this, let the person read what you have written down and confirm the steps. As you go through the document, people that have a weak or no process will find themselves a little bit uncomfortable because you have exposed them, acknowledge their feelings and keep emphasizing the fact that you are just here to document things and not judging.

Walking through people’s own process is a subtle way to help people understand they are not working very efficiently without telling them directly. They might even think “oh wait, this doesn’t really make sense, why did I do that…” to themselves. This process helps you plant the seed of changes you want to make in the future.

A person talking enthusiastically while another person take notes

Ask for suggestions

As you walk through the process with each team member, ask them where they think the process can do better, put the focus on the process and not the individual. This might take a few times as some member of your team might not be that vocal, work with the people that is most vocal first. Some will rant about things or complain about management, while you may not have the power to do much, it is important that you acknowledge the comments and write it down as this helps sending the message that you care.

Prioritize

List out the problems you found and categorize it into two groups: 1) Things that you can fix and 2) Things that someone else can fix. Start with group 1 as this will give you momentum to tackle group 2, which is often more tricky. You should also invite your team members into this prioritization exercise to make them understand you are doing this for them.

Write the new process

Keep your new process simple at first, once you have wrote it, try to turn off your brain and follow the process as it is, and see do you know exactly what to do. Send it to a each team member individually and ask for comments. Once you are ready, send it to your boss and tell him this is going to be the new way of doing things. You boss should be OK if you have followed the suggestions I made in the earlier sections. Next, send out the approved process to everyone and set up a meeting to explain how the new process works and address questions.

Observe and improve

Make sure you stay humble and tell your team this process is just an hypothesis on how we can all do things better and you are learning about it as much as they do. Set up a time to review the process with the team and refine it constantly. Be open to criticism.


A process is not about A telling B what to do, it is about how the group can figure out a better way to make their life simpler, and more importantly, happier. If one wants to make a process work, one must start with understanding the people.

Filed Under: Framework Tagged With: Design Process, Management, Product Management, User Experience

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Hi, I am Tim Chan, I want to help 10,000 people get into UX!

Previously, I spent 4 years working as a Product Design Lead at HSBC.

I’ll share my experiences, mindset & strategies on how to climb the design ladder on my newsletter.

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